In directing a spree of music videos in the years since “Palo Alto” (including for Carly Rae Jepsen and the French singer-songwriter SoKo), Coppola has made clear her fascination with the optics of external performance, the elusiveness of emotional reality, and questions of where art exists between the two. This doesn’t bode well for our central three, but it’s especially bad news for meeker audience members (one’s played by “ Euphoria” star Alexa Demie), whom Link makes a nasty habit of thrusting into the spotlight. Inevitably, he breaks Frankie’s heart as well, shortly thereafter escalating into a full-blown megalomania that Garfield performs with repulsive, near-religious fervor. Link finds an increasingly massive audience, and a kitschy celebrity ego emerges along with his new roles as game-show host and idiot philosopher. Whereas “Palo Alto” was cautiously observational, only commenting on its characters with what amounted to a subdued sympathy, “Mainstream” can’t help but knowingly wag its finger as these three self-styled rebels rise to fame, blunting what little existed of their edge along the way. (The rakish good looks don’t hurt either.) Link turns heads at the mall, and she starts filming, soon partnering with Jake to produce videos starring Link as “No One Special,” an Everyman celebrity who can rail against the vacuity of the very platforms he’s trending on.

But once Frankie encounters Link ( Andrew Garfield), a manic anti-establishment type who doesn’t even own a phone, she’s enthralled by his magnetism. At the center of this cautionary tale is Hawke’s Frankie, an aspiring artist who spends her days aimlessly strolling Los Angeles with work friend Jake (an underused Nat Wolff), making videos to entertain her minuscule YouTube following. That’s a shame, given that Coppola-whose debut, 2013’s “ Palo Alto,” meditated more sensitively on a generation of disaffected youth-has assembled the kind of starry young cast well-equipped to dig into a more incisive story than the one she’s chosen to tell. Somewhere between its opening silent-film interstitials and the scene where “Stranger Things” actress Maya Hawke vomits emojis into a sink, Gia Coppola’s “Mainstream” assumes misshapen form as a social-media satire attuned less to the fast-moving currents of the influencer economy than to the moral panic it often foments in audiences over 25.

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